PdPAOLA
We present this project for PdPaola. The jewelry brand entrusted us with the creation of their first physical stores. It all begins with their flagship in Barcelona, which serves as the foundation for the reinterpretation of their second flagship in Madrid. The challenge lies in accompanying the brand as it transitions from its online success to the establishment of a strong physical presence with its own stores in major cities.
Subsequently, the concept is adapted to a prototype store at L’illa Diagonal in Barcelona, standardizing what will later become the future store and shop-in-shop concept for the brand. PUNTO was responsible for the design proposal, as well as the execution of the project through to its final delivery.
We have also worked on the design of the functionality and usability of the spaces, the furniture, and the store’s accessories.
Ultimately, this has been an all-encompassing project aimed at showcasing the brand’s potential and bringing it to the streets in its most refined physical format, always in collaboration with the PdPaola team.
We are proud to have created and executed this project and to have contributed to further positioning this outstanding brand in its pursuit of a qualitative presence in physical retail.
