Scuffers
When a successful digital-native brand like Scuffers hires us to guide its landing into the world of physical retail, an infinite array of questions, options, and uncertainties arise—challenges we truly enjoy solving.
It is an intense journey alongside the brand to decide how to translate its full online potential into offline needs. Design, strategy, consulting, recommendations, and a great deal of professionalism to help these emerging brands find their place in the complex world of physical retail.
After an initial consulting phase to make essential decisions and define the brand’s new aesthetic and functional pillars, we begin working on the first physical store. In this case, a commercial interior design project for their pilot store in Valencia. PUNTO develops the brand image, along with all the usability solutions, sales rituals, and visual merchandising.
Once the proposals applied to the first project were tested, and after several weeks with the new store experience, we embarked on the second opening. Fuencarral Street in Madrid represents the brand’s new challenge as it steps into the street, this time in its home city. A tremendous challenge in consolidating what is shaping up to be a new success story for the brand. It’s a great joy for PUNTO to be part of this growth and contribute all our expertise to help drive it in the same direction.
