Dyson
Dyson embodies a continuous challenge. The precision of its display structures, seamless usability, and integrated communication are non-negotiable elements aligned with the brand’s exacting standards. Here, the product takes center stage. Our role is to craft a refined framework and luxurious supports that enhance the customer’s journey, allowing them to fully immerse themselves in the experience of testing and purchasing each innovative device. In these spaces, interactive testing stations are not just features—they are fundamental. The aesthetic and technological perfection of Dyson’s products, paired with the clean lines and premium materials of its displays, creates a cohesive and compelling retail identity. A true delight for enthusiasts of cutting-edge technology.
PUNTO has collaborated with Dyson to bring its retail vision to life across Spain. From numerous corners in specialized stores, striking window displays, and the standout store at WOW Concept (Madrid’s Gran Vía), to flagship spaces in major shopping centers, we’ve been part of redefining how Dyson connects with its customers in physical retail environments.