Scuffers
When a successful digital-native brand like Scuffers hires us to guide its landing into the world of physical retail, an infinite array of questions, options, and uncertainties arise—challenges we truly enjoy solving.
It is an intense journey alongside the brand to decide how to translate its full online potential into offline needs. Design, strategy, consulting, recommendations, and a great deal of professionalism to help these emerging brands find their place in the complex world of physical retail.
After an initial consulting phase to make essential decisions and define the brand’s new aesthetic and functional pillars, we begin working on the first physical store. In this case, a commercial interior design project for their pilot store in Valencia. PUNTO develops the brand image, along with all the usability solutions, sales rituals, and visual merchandising.
Once the proposals tested in the first project have been validated, and after a few weeks of fine-tuning the new store experience, we are now embarking on the opening of the brand’s next retail spaces in Madrid and Barcelona. It’s an exciting challenge, marking another step toward consolidating what is shaping up to be a new success story.
For PUNTO, it is a privilege to be part of this growth, contributing our expertise and vision to help drive the brand forward.
