UNOde50
PUNTO has created the new retail concept for the international Spanish jewelry brand UNOde50. A new challenge for the design team, made even more complex by the brand’s strong personality, with a history and aesthetic values that are both powerful and well-established.
In this case, we opted for a design that seeks to update the brand’s formal and material codes, while never forgetting its essence. Differentiation and originality are key elements in this new image. The brand evokes the spirit and trends of new generations of consumers, as well as jewelry display and presentation systems adapted to new rituals.
The result is a very personal design, as expected, while remaining flexible and cutting-edge, giving a fresh boost to the brand with enhanced visibility at the point of sale.
Once the design was approved, PUNTO worked on adapting the street store concept to department stores, implementing two permanent spaces at El Corte Inglés to test and validate the entire proposal in a real physical space.
As an addition to the new retail concept project, PUNTO has designed and developed the shelving system and display supports necessary to complement the brand’s new phase. A new modular system of repositionable displays, combined with innovative support elements for the brand’s extensive and diverse product catalog. An aesthetic and technical challenge that is already being applied in the new retail locations, allowing the product to be brought closer to the customer in a very personal and new way for UNOde50.
